I’m a senior-level graphic designer and brand strategist with 20+ years building visual identities that drive real business results. From rebranding established companies to launching campaigns that measurably grow engagement and revenue.

My work lives at the intersection of design, marketing, and brand development. I’ve led creative direction for in-house teams and agency environments alike, guiding everything from logo systems and packaging to full omnichannel campaign rollouts. Whether I’m translating a brand’s core values into a cohesive visual language or collaborating with marketing, product, and engineering teams to keep messaging consistent across every touchpoint, I bring both strategic vision and hands-on execution to the table.

Highlights from my career include leading a full rebrand at V3 Companies, directing a brand voice overhaul for Bohyme (a 42-year-old brand) that drove a 365% increase in conversions, and running a 13-year creative studio serving 25+ clients with award-winning design work.

I’m at my best inside in-house corporate teams where I can build lasting brand systems, mentor creative talent, and connect design decisions directly to business goals.

Core tools: Adobe Creative Suite · Figma · WordPress · Adobe XD · Microsoft 365
Core strengths: Brand identity · Visual storytelling · Marketing collateral · Campaign design · Creative leadership